Business valuation services for South African SMEs.
An independent, market-related view of what your business is worth — evidenced well enough to survive a buyer's accountant, a shareholder dispute or a SARS review.
Formal reports delivered from 10 working days, fixed-fee quoted up front.
Midpoint R9.8m · Manufacturing · R24m turnover
Unlike a price estimate, a valuation has to hold up.
A professional valuation gives you a market-related figure you can defend line by line.
Negotiate on evidence
Independent valuations support mergers, asset splits, due-diligence processes and statutory reviews on the basis of fact rather than assumption.
Satisfy the authorities
Knowing the true worth of a business is necessary during estate wind-ups and tax assessments. A figure without visible workings tends to invite exactly the scrutiny you were hoping to avoid.
Support the raise
A credible valuation underpins financing and investment proposals by giving potential investors defensible data on performance and prospects.
Five things we work through, every time.
Financial performance and earnings potential
We analyse historical and projected earnings, cash flow and working capital to estimate the company's sustainable profit — stripping out once-off items and owner adjustments that distort a headline figure.
Market conditions
Industry trends, economic outlook and competitive positioning are built in so the valuation reflects the market as it is, not as it was three years ago.
Asset and liability review
Tangible and intangible assets, liabilities and off-balance-sheet commitments are assessed to establish the underlying net worth.
Multiple valuation methods
Income, market and asset-based techniques are applied in parallel and cross-checked against one another. A single method produces a number; several methods produce a range you can trust.
Clear, actionable reports
Reports are succinct and written in plain language, so a business owner — not only an accountant — can act on them.
Confidence in a transaction comes from certainty in the valuation.Pravata
Four moments worth commissioning a valuation.
Selling all or part of your business
To set a realistic asking price and hold it under pressure.
Buying a business or entering a partnership
To test whether the price is fair relative to earnings potential — before the deposit and the legal costs make walking away expensive.
Raising finance
To demonstrate value to investors or lenders with numbers that survive their own analysis.
Succession and estate planning
To ensure equitable distribution among heirs, once an independent third party has established the value.
What's actually in the report.
Valuation range
A low, midpoint and high figure, with an explanation of what drives the spread between them.
Method reconciliation
Each method applied, the result it produced, and why the methods disagree where they do.
Normalised earnings
The adjustments made to reported profit, itemised — so a buyer's accountant can follow the same path.
Assumptions register
Every material assumption stated plainly, including the ones that would be convenient to leave out.
Sensitivity analysis
How the value moves if growth, margin or the discount rate shifts.
Value drivers
Which parts of the business create the value, and what would raise the number over the next 24 months.
We apply five recognised methods across the income and market-based approaches, cross-checked against one another:
What changes once you have the number.
Confidence in negotiations
You negotiate sale terms from knowledge rather than guesswork.
An independent perspective
An external valuation reduces the risk of overstating value on the strength of emotional investment.
Strategic insight
Understanding what actually drives value tells you where to focus operationally.
Valuation questions we're asked most.
How much does a business valuation cost in South Africa?
Fees depend on turnover, the complexity of the business and what the valuation is for. We quote a fixed fee after a scoping conversation, so the cost is known before any work starts.
How is a small business actually valued?
We apply income-based methods such as free cash flow and excess earnings, market-based methods using comparable listed companies and completed transactions, and an asset and liability review. The results are reconciled into a range rather than forced into a single figure.
Is a valuation the same as an asking price?
No. A valuation establishes a defensible range of value based on evidence. An asking price is a commercial decision that may sit above or below that range depending on urgency and how the deal is structured.
Will SARS accept your valuation?
Valuations prepared for statutory purposes set out the methods applied, the assumptions used and the sensitivity of the result — which is what a reviewing authority expects to see.
Do you work with businesses outside the Western Cape?
Yes — we take valuation mandates in Cape Town, Pretoria, Johannesburg and nationally.
More on how valuation works.
The essentials of company valuation
The five factors that drive what a business is worth, and what a profit multiple really tells you.
Company valuationEleven uses for a private company valuation
Sales, capital raising, disputes, business rescue, tax and reporting — and why the purpose changes the exercise.
Speak to an advisor.
Tell us about your business and what you're looking to achieve. Email, WhatsApp or call us — we reply within one working day, at no charge and no obligation.
- A fixed-fee proposal in writing before any work begins
- Every enquiry read personally, not routed through an assistant
- Treated as confidential, with no obligation
"A valuation should tell you where the value comes from — not just what the number is."
MJ Hartman · Founder